Our Story

The journey of The Moon Holding Group

Building a Legacy of Youth Empowerment

The Moon Holding Group is a group of businesses founded by Innocent Muzahura Ndiramiye, a young Rwandan entrepreneur passionate about supporting youth and creating job opportunities.

Inspired by the Government of Rwanda's call for young people to create projects that generate employment, Innocent officially launched The Moon Cake Ltd in April 2023. This bakery was created with the goal of providing jobs and empowering youth through food production.

In October 2024, the group expanded by opening The Moon Coffee Shop, a welcoming space that combines business with a mission to support youth and reduce unemployment.

In May 2025, to further grow the company, Innocent partnered with his cousin Donatien Rutikanga. That is when we started hospitality business and farms, where presently, we have apartments in Gisenyi and Kigali; integrated livestock farm of cows, rabbits, and fish ponds.

Today, The Moon Holding Group operates in several sectors, including food production, hospitality, agriculture, livestock and tourism. Our purpose is to strengthen communities by creating jobs, developing youth skills, and building businesses that promote long-term economic growth.

Moon Holding Group Team
Managing Director
General Manager
Managing Director - Another View
MD with Employees
MD with Manager

Our Vision & Mission

Guiding principles that drive our success

Vision

To become a creative and innovative business group that creates opportunities, empowers youth, and contributes to Rwanda's economic growth.

Mission

To deliver high-quality products and services, develop youth skills, and build businesses that make a positive impact on people's lives.

Our Core Values

The principles that guide everything we do

Integrity

Acting with transparency and trust in all our business dealings and relationships.

Excellence

Always aiming for the highest quality in our products, services, and operations.

Innovation

Finding new and better business solutions to stay ahead in a competitive market.

Collaboration

Working with youth and partners to grow together and achieve shared success.

Our Journey

Key milestones in our growth story

April 2023

The Moon Cake Ltd Launch

Innocent Muzahura Ndiramiye officially launches The Moon Cake Ltd, a bakery created with the goal of providing jobs and empowering youth through food production.

October 2024

The Moon Coffee Shop Opening

The group expands by opening The Moon Coffee Shop, a welcoming space that combines business with a mission to support youth and reduce unemployment.

May 2025

Strategic Partnership

Innocent partners with his cousin Donatien Rutikanga, a U.S. based entrepreneur with extensive business experience, to further grow the company and expand into hospitality and farming.

Present

Multi-Sector Operations

The Moon Holding Group now operates in several sectors including food production, hospitality, agriculture, livestock and tourism, creating jobs and strengthening communities. We currently have apartments in Gisenyi and Kigali, and an integrated livestock farm with cows, rabbits, and fish ponds.

Meet Our Team

The leadership driving our success

Innocent Muzahura Ndiramiye

Innocent Muzahura Ndiramiye

Founder & Chairperson
  • Sets the overall strategic vision for the holding group
  • Oversees major business decisions and new investments
  • Promotes youth employment initiatives and community development projects
Donatien Rutikanga

Donatien Rutikanga

Co-Founder & Strategic Advisor
  • Provides international business insights and strategic guidance
  • Supports expansion, partnerships, and investment opportunities
  • Mentors management teams across all subsidiaries
Innocent N. Butsitsi

Innocent N. Butsitsi

General Manager
  • Manages day-to-day operations of the holding group and its subsidiaries
  • Ensures coordination between companies and functional departments
  • Oversees financial performance, human resources, and operational efficiency
  • Implements the strategies set by the board and co-founders